The GTM computer your CEO has been asking for
Go-to-market that thinks for itself.
We encode your GTM strategy into an evolving ontology, continuously calculating actions for every account.
No data retentionRole-based accessChange managementAudit logs
The product
Your GTM, pre-computed.
Every account ranked, with signals and recommended actions in your data warehouse.
app.opengtm.com / data-flows
Workspace
Data flows
Accounts
Ontology
Primitives
Scoring models
Audit log
AccountScoreNext actionSignal
Vanta
vanta.com
92
Trigger expansion play
Expansion
Workday
workday.com
88
Send upgrade offer
Usage spike
Mastercard
mastercard.com
85
Intro to new champion
New champion
Podium
podium.com
71
Nudge activation
Onboarding
Webflow
webflow.com
64
Start re-engage flow
Dormant risk
Braze
braze.com
58
Flag for renewal call
Renewal risk
How it works
From raw data to action.
Actual GTM intelligence applied to your data warehouse. OpenGTM owns the path from your data to the action your agents take next.
Diagnose
01
We work with you to deeply understand your existing strategy: what you sell, who you sell it to, and how that happens. We learn what's working and what's not.
Ontology
02
You connect your warehouse and we encode your strategy into your OpenGTM ontology. This clean market graph captures the canonical entites in your business and enables us to automate your GTM.
Intelligence
03
Fit, propensity, risk, intent, and your custom models run on top of your ontology, continuously scoring rows as your data changes.
Pre-computed actions
04
For every row we calculate the single highest-value action your agent (or team) should take next.
What you get
Built for AI-Native GTM.
Private by design
Zero Retention
Models work on your data at runtime and outputs are persisted in your warehouse. Your warehouse remains the single source of truth. Your data stays yours.
Per-row actions computed
No dashboard to interpret. Specific actions for each account and person, ranked by impact. Ready for agents (and humans).
An evolving ontology
As your warehouse changes, all models and downstream scores update too. No stale snapshots.
Works on your warehouse
Snowflake, Databricks, BigQuery, or Redshift. No ingestion or migration required.
Scoring you can explain
Every score traces back to the signals behind it, so your agents (and team) trust your GTM data.
About us
From a team that lives GTM.
OpenGTM was founded by three people who spent years wrangling GTM data by hand. We decided to build the GTM computer CEOs have been asking for.
Ben Salzman
Co-founder & CEO
Two decades in GTM. Founded Dogpatch Advisors, acquired by ZoomInfo. Started ZoomInfo Labs, FDEs embedded in the world's best companies.
David Lumley
Co-founder & Co-CTO
Built go-to-market data infrastructure at Clearbit and Hightouch, turning raw warehouse data into action teams can trust.
Ben Stevenson
Co-founder & Co-CTO
Engineered data and enrichment systems at Clearbit and HubSpot, obsessed with making GTM data accurate, fast, and explainable.
Sumiran Pokharel
Founding AI Engineer
Built AI-powered GTM infrastructure. Transforming long-tail enterprise data into actionable scores, signals, and GTM plays.
FAQ
Questions and answers
No. OpenGTM never retains your data. Models run against your warehouse at runtime. Our systems only access your data while a computation is in flight, and nothing is persisted afterward.
Snowflake at the moment. You connect where your data already lives, so there is no migration and no second copy to keep in sync. BigQuery, Databricks, and Redshift support are on our roadmap.
Most customers are typically live within a week, no multi-month implementation is necessary. Our forward deployed engineering approach ensures onboarding is seamless.
Yes. Every output traces back to the signals that produced it. Scoring models are also versioned, so your team can see exactly why a play was recommended.
Role-based access control, SAML, versioning for each resource, and full audit logs.
Actions surface where your agents (and reps) already work: your MCP, CRM and directly in your warehouse. Action happens without context-switching.
See GTM impact in days.
Connect your warehouse and let OpenGTM compute GTM for every account.